Jennifer Forster, MPA

Senior Consultant

Health Management Associates

Boston, MA

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Jennifer Forster is a results-driven healthcare professional with experience managing health and insurance products while developing and maintaining strong stakeholder relationships. With a comprehensive understanding of Medicaid managed care, Jenn brings an awareness of healthcare consumers and payers’ needs.

Before joining Health Management Associates, Jenn was SimpliFed’s vice president of payer and market strategy, where she focused on improving access to virtual lactation support services by developing and executing the company’s payer market strategy. She built out the company’s provider relations team, improving patient referrals, and closed 10 payer contracts in two years, driving exponential growth in patient acquisitions.

Jenn specializes in market and sales strategy, product development, consumer health engagement, and new business implementation. She has end-to-end experience with the product lifecycle, managing strategic analysis, planning, development, implementation and monitoring efforts. To support product utilization and access to care, she prioritizes marketing efforts, stakeholder engagement, thought leadership promotion and advocacy efforts. Throughout her career, she has worked with products like SimpliFed’s Maternal Health Operating System (mOS), Cotiviti’s Eliza, and Tufts Health Plan’s $1 billion portfolio of state and public plans products.

Drawing on her extensive experience, Jenn also provides expert guidance on healthcare compliance, regulatory and policy analysis, and program analysis and evaluation. Jenn held progressive roles in government and regulatory entity relations, including director of public partnerships at Tufts Health Public Plans, overseeing regulatory and contractual relationships, served as corporate liaison to seven state and federal regulatory bodies, and led public policy and advocacy initiatives. She worked proactively and cross-functionally to maintain regulatory and contractual compliance, provide training and resources to staff, and develop plans for compliance with new requirements.

Jenn earned her Master of Public Administration from the Maxwell School of Citizenship and Public Affairs and her bachelor’s degree in marketing from Syracuse University. In the winter, Jenn enjoys reading, puzzling, knitting, and skiing, while in the summer, she enjoys spending time outdoors and on the water. She also volunteers year-round, chairing her hometown’s Sustainability Advisory Committee.