Geneva Vogelheim, MPH
Senior Consultant
Health Management Associates
San Francisco, CA
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A purpose-driven healthcare professional, Geneva Vogelheim leverages her data analysis skills and her background in finance and health policy to inform strategic decision-making and identify growth opportunities. She is passionate about improving healthcare’s cost effectiveness and accessibility for underserved populations.
Before joining Health Management Associates’ Strategy and Transformation team, Geneva held various roles with a variety of healthcare companies in the public, private, and nonprofit sectors, including payors, providers and biotech companies. Most recently, she worked as a senior manager for DaVita Kidney Care, where she led a team supporting Federal and State Government Affairs with financial analytics, often cross-collaborating with other teams including Strategy, Revenue Operations, Clinical Analytics and Health Equity.
To develop a project pipeline, Geneva built relationships with leaders across the country and researched emerging policy issues. She contributed to policy projects by developing positions for the end-stage renal disease prospective payment system and helping to craft advocacy materials for the Centers for Medicare and Medicaid Services, the Medicare Payment Advisory Commission, and other key stakeholders.
Geneva has extensive experience in financial modeling and claims analysis. With SCAN Health Plan, Geneva analyzed Medicare Advantage claims and encounter data to assess potential fraud, waste and abuse. She has technical proficiency in SQL, Excel, Tableau and Alteryx. She has also provided financial impact evaluations to inform a variety of strategic decisions, such as capital investments at Kite Pharma, recruiting strategy at Included Health, and medical supply procurement at DaVita.
Utilizing her technical skills and innovative mindset, Geneva also has experience setting up new analytical tools. For Included Health, she implemented Anaplan, a cloud-based finance tool, collaborating with external consultants on the end-to-end construction of headcount and expense modules. With Everside Health, she created more than 30 client dashboards and developed a new tool with the marketing team to drive patient engagement. With DaVita, she built tools including ArcGIS interactive maps and Anaplan models of clinic capacity to determine where to build new dialysis clinics and where to add new shifts.
Geneva also applies her skills to her passion for improving access to healthcare and housing. While working at SCAN Health Plan, she supported the launch of Healthcare In Action, a street medicine group for older adults experiencing homelessness. She led consensus-based prioritization of key performance metrics with an external analytics vendor, researched patient experience survey methods, and wrote policy briefs for dissemination on The Hill. Geneva has also served as the advocacy chair of the NextGen Young Professionals Board for Safe Place For Youth, an organization offering supportive services for youth experiencing or at-risk of experiencing homelessness. As chair, she developed and disseminated advocacy actions related to housing and homelessness through independent research, attendance at coalition meetings, and facilitating peer dialogue with board members.
Geneva earned her Master of Public Health in health policy and management from the University of California, Los Angeles. She has a Bachelor of Arts in molecular and cell biology and a Bachelor of Science in business administration from the University of California, Berkeley.